Smart Cards on the horizon for HSR
Kevin Werner
Published on
Nov 05, 2009
How about walking onto a bus, or train and simply flashing a
card to get on board?
What about going to a Canada Post office, or a Metro grocery
store, or even using your phone, to load up your smart card as you do a gift
card? And for good measure, the card contains flexible travel plans, a loyalty
program, and possibly value-added deals?
The elimination of bus tickets, transfers and cash bus fares
may seem like a science fiction movie, but Hamilton is scheduled to introduce
the new Presto transit card program by next September that will introduce
e-commerce to the city’s Hamilton Street Railway system.
The PRESTO smart card, which was first introduced in a 2007
pilot project in Mississauga, is expected to expand to include the Greater
Toronto Area and Hamilton by 2011. In November 2009 the smart card technology will
be introduced in Oakville, Union and Bronte rail stations, with Hamilton,
Barrie, Lakeshore East, Richmond Hill, and the Go Bus services preparing for
the launch in September 2010, said Nick Houston, project manager for the PRESTO
Implementation program in Hamilton.
The idea is you could use the card on a bus in Hamilton, and
continue to use it on all the transit systems across the Greater Toronto Area.
Smart card technology has been in wide use for years in
Europe. Montreal introduced in 2002 its Opus card for transit users to
wide-spread acceptance.
The smart card has received rave reviews from Toronto customers,
but for the last few years the program, managed by the province through Go
Transit, the technology has been an obstacle. There has been some trouble
installing the card readers in buses and trains. And there is the issue of
operating costs. The smart card capital program will be paid through the city’s
$11 million gas tax revenue it receives from the provincial government. But the
annual operating costs the individual municipalities will have to bear, said
Mr. Houston. He did not know how much Hamilton’s operating costs will be.
The card, similar in size to a gift or debit card, contains
a computer chip that communicates with a card reader installed on buses and
trains that is suppose to calculate the lowest fare for your trip, deducts the
amount automatically from the balance that is stored on it. The card will
eliminate tickets, passes, and cash.
“It takes it out of the operator’s hands,” he said.
If a card is lost or stolen, the person can register for a
replacement card, said Mr. Houston.
The card will allow a flexible payment process, through the
internet, phone, or automatically, so that a person can load up to $1,000 on
the card.
“There can be flexible travel plans, flexible payment
plans,” said Mr. Houston.
He said Hamilton is fielding proposals from potential
third-party agents, including Canada Post, which he said has “forward a very
interesting proposal.”
Mr. Houston cautioned introducing the card system will be
carefully phase-in for the public.
He said the city will hold information meetings early next
year, but location and times have not been established. Mr. Houston said he
wanted to wait until after this year’s bus fare discussions have been completed
before moving forward with the meetings.